Austin is Seeing More Retail Companies Grow in the City

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Publishers like Conde Nast and BuzzFeed have been busy building businesses in Austin, Texas. Other fashion and beauty companies are beginning to dive there as well, as Austin is doing well in the retailer market.

Since 2010, Austin has seen an increase of 16 percent more people. The city is rising as a cultural hub, hosting events such as SXSW and Austin City Limits, which have been contributing to the cool vibe of the State.

Gil Eyal, the founder of the platform HYPR has mentioned that Austin makes an effort to support small, unique brands. That is where the slogan “Keep Austin weird.” came into play. That type of quirkiness brings in new businesses based in fashion.

Warby Parker and ModCloth have both opened up shop in Austin, Texas. There is a neighborhood in Austin called SoCo that is thriving with retailers. ModCloth’s biggest online market is in Austin, which is one of the reasons they launched their first brick-and-mortar store there in January.

It is estimated that 60 percent of fashion companies are locally owned. The Street District, another popular venue prides itself on the diversity of apparel shopping. Even The New York times Style section is all in with their approval.

The energy in Austin is wonderful, with people who understand the brands that they are shopping at. They like to be active and try out new things that fashion retailers can bring for them. It is an inviting town, a reason why business is extremely driven down there. More so than five years ago. Residences are coming up and being built downtown, making it easier for people to go out find these cute boutiques. Some companies want to expand in the city as well, an indicator of how great the sales are going. Austin appeal is continuously growing for work.

Capitol Market Research said that Austin’s retail field has grown to about 95.4 percent since 2016. Rental rates went up to $23.16 per square foot starting in June 2016 and it is going to keep increasing as the city keeps booming. There is a competitive market on the way, with better sales and a growth in ample construction.

Austin, Texas was also voted the second best city for retail real estate investment, the fact found by the national brokerage firm Marcus & Millichap last year. Popular denim company paige is looking to expand in Austin, with cities like LA and New york already in tune.

Austin is full of music, food, culture, and fashion. What is more to love about a city that does supply everything you need to have a good time?

The consumers in Austin dive into the background of a business, asking about the roots and appreciating what the business has gone through to get to the point they are at now. They add to the blossoming target markets and are loyal customers to specific brands, a great marketing tool for retailers.

Frye, Kiehl’s, Suitsupply, and Free People are a handful of companies that are thoroughly enjoying their experiences in Austin, Texas.

There was a void further north of Austin that retailer’s love to revel in and together, business closed the gap. There is a lot of hustle and bustle in Austin, a better participation of people who need to see trends that are happening nationally. Retailing companies are good at supplying that.

There was not too much convincing needed to open shop in Austin, accessibility being one of the positive traits of the place. If someone has a good idea, Austin will be likely to agree with it. Storefront designs even have their own personality, perfect for Austin’s whimsical, inviting charisma.

"I am a ship and I promise I will make it to the shores alive". Hello! My name is Serena Anthony, currently residing here in Chicago, IL, recently come from a five year stay in Malaysia. I am a Fashion Business major at Columbia College with a passion for incorporating writing and fashion together, which is awesome given that those are two of my favourite things. Especially after great sushi and a killer moshe cristo. Columbia is giving me the benefit of creatively getting a handle on my goals. Because I love art, more so when I get into a frenzy, this college is a mix of serious and enjoyable experiences. I hope to keep my future like that as well!

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