Gucci, Proenza Schouler, and More Create New Handbag Collection for Bergdorf Goodman
Recently Bergdorf Goodman has announced that they are making a few last tweaks to their renovated main floor section of their New York store, which is set to be revealed to the public this coming Tuesday. Linda Fargo, Bergdorf Goodman’s president of fashion and store presentation, is rebranding their accessories department by allowing 30 of Bergdorf Goodman’s handbag vendors design 87 limited edition bags.
The luxury fashion retailers Bergdorf Goodman stated last year that they wanted to revamp their brand or give their products a makeover by the year 2020. Since then the company has kept to their promise by revamping their jewelry salon products last December.
The limited edition handbag collection has been designed by very popular and legendary handbag brands, like Proenza Schouler, Bottega Veneta, and Marni and Loewe. Some of the limited edition handbags and selected accessories will retail around 295 dollars for a Gucci cell phone case to a Givenchy styled handbag for 23,000 dollars.
The new limited edition collection is inspired by New York scenery, like for example one of the purses that is designed by Bottega Veneta reworked their weaving technique to mimic New York’s Gridded skyline. Proenza Schouler also made an update to their iconic Hava top handle bag by adding contrasting diagonal black stripes. Bergdorf Goodman’s Senior vice president and merchandise manager for woman’s handbags Melissa Lowenkron commented that she thinks that new Hava top handle handbag will be a new, yet iconic stable piece that shoppers today will love.
The other limited edition Bergdorf Goodman handbags all have something new and exotic to bring to the store’s brand. Some bags are inlaid with suede, leather, and possibly stripped from any excessive materials. Some of the purses will have distinguished raw edges or intricate hand painted colors to emphasize the bags handcrafted luxury quality.
Lowenkron and a few of the designers for the new handbags commented that they think this new collection is going to be one of the most luxurious group of bags for the company and hopes it is going to be a huge success.