Olga Adds a Little Flirt to Full-Figure Intimates

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Who said full figure had to be frumpy?

Olga is one full-figure intimate brand that is rejecting the norms of strict comfort and support, rather adding a flirty side to their apparel line. ‘Flirty’ is their new line of vibrantly colored bras, bralettes and underwear for the fall season. And you won’t have to break the bank to own them.

This week, Olga is set to release the new Flirty line both online and in stores at Macy’s and Kohls. The bras will retail for $45 while the underwear is priced at $12.50. And you’ll get a whole lotta bang for your buck as the collection will feature four bra styles including:

A Deep Plunge in Lace & With Added Lift

Courtesy of Brand

Courtesy of Brand

A Balconette Bra

Courtesy of Brand

Courtesy of Brand

An Unlined Underwire

Courtesy of Brand

Courtesy of Brand

Olga is also extending its sizing for the new collection by adding a 46 bra band and both G and H cups to this mix. The brand previously only covered up to a 44 band size and DDD cup. The new hiphugger panties will also be available in 4x sizing, as opposed to only 2x. These sizes will not only be privy to online shoppers, but a majority of the sizes will also be available in stores.

Flirty Hiphuggers Panty

Flirty Hiphuggers Panty

So, what sparked this fresh and flirty change? The president of core intimates at Olga’s licensing company PVH Corp., Les Hall, tells WWD, “We noticed some of the success that Lane Bryant was having in the specialty category with the sexier, more youthful bras for the full-figure customer.”

Hall explains, “We thought how can we learn from that success and appeal to the customer that shops in chains and department stores.”

And so, we see the birth of Flirty, a collection dedicated to enhancing the playful side of modern day’s coquettish woman. It’s an attitude that spans age, size and shape. According to Olga – Flirty is a way of life.

Hailing from Ewing, I'm a Jersey girl through and through meaning endless bagels and constantly defending the state from the stereotypes of Snooki and the rest of the Jersey Shore cast. I love the red carpet of any and all award shows and shamelessly indulge in Fashion Police the next day with an even greater intrigue. I'm an avid Netflix binge-watcher, but could also be perfectly content traveling around Europe with a few of the classics and a map in my bag.

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