Rampage Crowns Olivia Culpo Queen of Their Latest Ad Campaign
Miss USA is on a rampage…
After conquering the Miss USA pageant and then Miss Universe in 2012, Olivia Culpo is now making her mark in the fashion world as she signs her first ad campaign for the brand, Rampage. The Iconix Brand Group has tapped the budding model, slash actress (slash humanitarian) amidst their long list of star-studded shoots.
Olivia joins an impressive group of women who have previously graced Rampage’s ads. Culpo follows the print work of Chrissy Teigen, Gisele Bündchen, Bar Refaeli, Irina Shayk, Hannah Davis and Petra Nemcova just to name a few. As licensing partners, Material Girl and Candie’s brands have also tapped singer Pia Mia and Modern Family’s Sarah Hyland for their respective campaigns.
Culpo is truly honored as she tells WWD, “This is really exciting. I loved working for the brand and am really flattered they chose me along with Gisele, Bar and Chrissy.”
In a Brooklyn penthouse, Mark Andrew shot Culpo last month as she modeled Rampage’s line of embellished skinny jeans, a denim shirt dress with laced pockets and a collection of booties ranging from ankle cut to midi length. While the ads primarily focus on Rampage’s denim spectrum, the campaign will also feature the brand’s handbags and a multitude of accessories, including a few trendy choker pieces.
A photo posted by Olivia Culpo (@oliviaculpo) on
Culpo gushes over her favorite look from the shoot: the denim dress with pocket embellishments; “It’s a really good segue from summer into fall, and it’s a good look for me,” she said.
With her first movie, The Other Woman, wrapped and another on the way (the film’s details are hush-hush other than its location in Texas), Olivia seems to be donning a multitude of fashionable hats these days. E! News has already sworn Culpo in for her fashion expertise as she joined regulars Giuliana Rancic and Zanna Roberts Rassi on the Met Gala’s red carpet this year.
Culpo has also partnered with L’Oréal to promote its beauty line alongside 14 other bloggers, famed Instagrammers and YouTube sensations.
Olivia has certainly caught the fashion bug as she beams with excitement when talking about New York Fashion Week come this September:
“I’m looking forward to New York Fashion Week in September. Every year I have a new hit list. This year, I’m going to Zac Posen and Marchesa. I just wore a really great Marchesa outfit and I also love Georgina [Chapman, Marchesa cofounder],” she continues, “Even more than the designers, I love the energy of New York Fashion Week and the people walking around. Everyone’s taking their fashion to the next level and I just love it.”
Something tells us Culpo’s rampage isn’t quite over, and if her Rampage predecessors are any indication of the budding model’s success, we’re expecting even bigger things from Miss Universe. If that’s even possible.
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Hailing from Ewing, I'm a Jersey girl through and through meaning endless bagels and constantly defending the state from the stereotypes of Snooki and the rest of the Jersey Shore cast. I love the red carpet of any and all award shows and shamelessly indulge in Fashion Police the next day with an even greater intrigue. I'm an avid Netflix binge-watcher, but could also be perfectly content traveling around Europe with a few of the classics and a map in my bag.