Samantha Cameron Releasing Office Chic Fashion Line
Samantha Cameron, wife of the former United Kingdom prime minister David Cameron, is debuting her own fashion line.
The name for the line, Cefinn, is inspired by Cameron’s children’s initials: Elwen, Florence, belated Ivan, and Nancy, according to Vogue. Cameron set up a workshop at the 10 Downing Street dining room and created clothing for the office chic, in between her work with charities, with her children and with her husband. She told Vogue that she wanted to make a line for women who wanted to be more fashionable, but professionally appropriate.
Cameron has membership with the British Fashion Council, used to work for Smythson as the creative director, and during the Cameron administration, she appeared at shows during London fashion week, according to Refinery29. She’s also not the only one in her family with fashion experience; she has a sibling who works at Vogue as an editor.
Pricing for the line, Refinery29 reported, is to run from about £100 to £300, which in U.S. currency is from about $124 to about $373.
The line comes in basic colors, black, white, red, khaki, and navy make most of the pieces, with a few forays into checked or colorblocking. Pencil skirts, high-necked tunics, shirt dresses, and blazers compose a lineup of office basics.
The designs are conservative, with straight lines, simple and usually monochromatic color schemes, and more than ready to wear to a business meeting. However, they are all carefully tailored, making them not simply suited for the strictly professional, but flattering enough to style for a party, especially pieces like a pleated sleeveless little black dress, or a peplum top.
Cameron says that the brand is “made for practical, modern women who enjoy clothes and whose love of fashion doesn’t detract from their dignity and intelligence,” and that her line blends style with quality and function.