The Fashion Industry Begins to See Change in “Beauty Standards”
We live in an ever-changing world. Sometimes the changes we see can be things that people disagree with or have issues with, and sometimes we see changes that are made for the better. One huge place that change is ever occurring is in the world of fashion. Styles change, trends change, and the idea of what is beautiful is constantly different and ever shifting in everyone’s eyes.
Sometimes there is new trends or even movements that happen in the fashion industry that people hate or want to see gone forever. But then you have those good moments that happen that seem to make you change your mind on how you view the industry. The fashion world can sometimes get a bad wrap because of the different “beauty standards” it holds. There can be those people in this industry that still hold on to the idea that you have to be almost perfect to be beautiful. But then there are also those who like to see change and shift away from the norm beauty standards.
In Moscow, an amazing thing happened that many have not seen before, and that was that at the NP Open World collection, models using wheelchairs rocked the running. This was during Moscow Fashion week and the buzz around this show was huge. The models had on all different types of outfits from leather pants to gowns to big tulle headpieces. Open World is a nonprofit partnership that is trying to help incorporate people with disabilities. The women in the wheelchairs were joined by other models who walked the catwalk.
This was a nice change from normal runway shows where it would be just one tall model walking after each other. This showed there does not have to be just one beauty standard. And this was not the first time this has ever been done before. During Mercedes-Benz Fashion Week just this past October, Bezgraniz Couture also featured disabled models in their show. This brand has a perfect motto about fashion changing; they say, “Changing the world of fashion – we change the world”. And this phrase could not be truer. Fashion has such a big impact on this world, especially with the way women view themselves. With the fashion world moving away from one standard of beauty it allows women to realize that they are all beautiful in different ways.
In 2014 at the Mercedes-Fashion Week in Russia, there were designers who specifically made collections for people with physical disabilities This show was called “Fashion Without Borders” and featured many different big designers who made outfits for both men and women. The show really wanted to increase awareness in the fashion industry to design more towards people with disabilities. This event featured a total of thirty designers and lasted four days.
Russia may be the leading country right now in expanding its model base, but there have been similar accounts in the United States as well. In 2014, Danielle Sheypuk was the first women to ever work the runway in a wheelchair. She hopes that all big name designers, such as Gucci and Louis Vuitton, start to pay attention to this tune into these consumers as well. In the show, she wanted to stand out, so while the other models had mostly solid and boring dresses, she stood out wearing a multi-fabric blouse, patterned skirt, and a big necklace that covered her chest.
This was when designers started to really change up who they had walked in their shows. Just a couple months after Sheypuk graced the runway, the same designer who featured her also had the first ever quadruple amputee work the runway. Then a year later she had Jamie Bewer, from American Horror Story, casted in her show becoming the first women with Down Syndrome to be in NYFW.
We can only hope the list continues to grow of designers strayinfromrm the norm of tall models walking down the runway. Changing in fashion causes changes in the world, and right now it all seems to be heading down the right path.