World AIDS Day: Beauty Brands Doing Their Part
Hello, beauty fans! Today is World AIDS Day so I wanted to take a minute and share with you some ways in which you can help! World AIDS Day is a global health event that is held annually on December 1st, and is an amazing opportunity to bring more awareness to an epidemic plaguing not only our nation but the rest of the world as well. It is a time where people can unite with one another to show their support for those suffering with or affected by HIV/AIDS. This is also a day of remembrance for those whose lives were tragically taken by this horrific disease. World AIDS Day was actually the first ever implemented global health day. It started back in 1988 and to this day continues to be one of the biggest events held pertaining to global health.
According to the Center for Disease Control (CDC)
“Globally an estimated 36.7 million persons are living with HIV/AIDS. Each year, more than 1 million people die from AIDS-related causes and 2.1 million people become newly infected by HIV. Two-thirds of new HIV infections worldwide occur in sub-Saharan Africa”
These numbers are staggering, and also show that even in 2016, HIV/AIDS is still a prevalent disease.
If you are looking to help out there are so many resources that allow you too! There are AIDS walks where you can participate in the walk itself or volunteer to help facilitate the running of the events, while another option includes purchasing cosmetics.
Beauty super giant MAC cosmetics is at the forefront of bringing attention to this epidemic and does everything they can to help support persons living with or affected by HIV /AIDS via their MAC AIDS Fund. The program is funded by the sale of Viva Glam products such as Lipsticks and Lip Glass, with 100% of the proceeds going to those living with or affected by HIV /AIDS. Past VG ambassadors have included Ru Paul, Elton John, KD Lang, Miley Cyrus, Pamela Anderson, and Lady Gaga just to name a few!
MAC has been at the forefront of the cosmetics industry, not only in terms of being beauty trendsetters but also in helping to bring awareness and assistance to those suffering from or affected by this horrible disease. Since the program’s launch in 1994, they have raised over $400 million for those living with or affected by HIV/AIDS. That is extremely impressive and I for one love the fact that this company takes their social responsibilities seriously. In this day and age, that is so important and is a true mark of how great they really are!
Another cosmetics brand that is helping to bring awareness and help to those suffering or affected by this virus is the brand Fresh. The purchase of a SUGA(RED) Lip Treatment helps to not only raise money but also awareness in the fight to end AIDS.
Clarisonic has also been doing their part to raise funds and awareness in order to find a cure. Dr. Robb Akridge, the co-founder of Clarisonic spent a decade researching a cure for HIV/AIDS and has partnered with the Keith Haring Foundation. Keith Haring was an amazing artist whose artwork was well known and widely popular in the early 80s. Haring used his artistic abilities as a platform to raise awareness about HIV/AIDS. Haring eventually succumbed to the disease, but his legacy to raise awareness and find a cure still lives on via his foundation. This year Clarisonic has launched 3 limited edition kits featuring Haring’s artwork, with a portion of the proceeds being donated to his foundation.
MAC, Fresh, and Clarisonic are cosmetics brands with a heart, and I know you all have big hearts as well, so don’t forget to do your part today and go out and buy some Viva Glam, (RED), or Clarisonic products! Even just volunteering at, or participating in AIDS walks is also a great way to help out!
Today I grabbed my favorite VG shades: VG II and VG V. I wanted VG IV as well but they were sold out! Well, what are you waiting for? Go get you some… scoot!