The Whitney Museum of American Art has released the precise date and collaborating brands for its fall 2017 Whitney Art Party.
It will host the annual celebration on November 14th with the brand Birkenstock, which will witness their first-time cooperation. Based on the Birkenstock Box project with Barneys New York, Birkenstock’s sponsorship directly connects to Whitney’s gala. As an art institution, the Whitney Art party seems to deliver the sense that a younger group can have access to it and fully enjoy the pleasant experience.
Visitors can get admission to the museum’s exhibitions, including “Laura Owens”; “Toyin Ojih Odutola: To Wander Determined”; “An Incomplete History of Protest: Selections from the Whitney’s Collection, 1940-2017,” and “Jimmie Durham: At the Center of the World.” The tickets are now on sale and will benefit a post-grad independent-study program in studio and curatorial studies.
The partnering brand, Birkenstock (full name: Birkenstock Orthopädie GmbH & Co. KG), is a shoe retailer in Neustadt (Wied), Germany. Primarily featuring sandals, this brand designs shoes conforming to customers’ foot shape, with the most notable product the two-strap Arizona sandal. Similar to The Met and MoMA which collaborate with fashion designers to explore art’s possibility in the future, the Whitney Museum also welcomes more creative art forms as fashion and art are closely intertwined.
Last year’s art party was absolutely wonderful, hosted by Karlie Kloss, Common, Brandon Maxwell and Micaela Erlanger. It attracted a host of guests including Jason Biggs, Victor Cruz, Chuck Close, Georgina Bloomberg, Tyson Beckford, Karrueche Tran, Cleo Wade, Wes Gordon, Jasmine Sanders, Alexandra Chemla, Gigi Burris and Makenzie Leigh. Musician Common said, “When I think of the Whitney, I think about creativity… I think about an outlet for artists. I think about a hub for people to come out and enjoy the experience of seeing art,” he continued, “Young people can support the arts by coming out to see it, experience it and spread the word.” Michael Carl, Vanity Fair’s fashion director, said “I love that there are people in ripped dreams, or are wearing crazy accessories. I love that the atmosphere is youthful.”
Here’s hoping more people will participate in this fantastic party in 2017 and get their ideas collapsed.