After only its second year of business, 6397’s creative director, Stella Ishii decided to continue creating designs of minimalist fare and denim in a way that would help establish a sense of diversity along with a wider range of options for a more complete repertoire for the label. “It’s not about changes every season,” Ishii tells WWD. “It’s about offering a little more variety for the customer.”
New grey denim pieces were cut to give a slouchy feel, both for newly designed cut, as well as a simple pair of jeans. Creating a more assorted collection of T-shirts and knitted shirts, there are a lot more options for even the simplest of pieces. Even the simple dress has been diversified, a tank dress was recreated to be designed in silk.
Overall, they seem to favor the oversized styles, rather than the slim, form fitting styles. While looks aren’t very complex, the line still offers a wide range of varieties to avoid being mundane and monotonous. It’s a smart move for a young brand as it welcomes diversity and embraces simplicity.