Lovers of K fashion and fast fashion alike will be pleased to by the newest arrival to Williamsburg, Brooklyn. A Land, one of Korea’s most well-known high street retailers, has recently opened up a locale there. The department store is known as somewhat of a go-to for fashion-forward shoppers
A Land has around 20 stores all over Asia, however, this Brooklyn installment marks its first ever opening on the Western Hemisphere. The store, which is on at 92 North and 6th street, will be stocking a variety of well-known brands that those already familiar with the Korean label will know – Such as accessories company ChiChi, leather brand Fennec, and City Breeze.
The very entrance of the store will be stocked with items stateside audiences will already be familiar with; such Korean sheet masks, serums, and moisturizers. What’s more, the upper level, which houses men’s and women’s wear, has no clear delineation. This is an intentional decision that allows for everyone to peruse both sections.
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[ AMONG ] 신경 쓴 듯 안 쓴 듯, 리조트웨어의 정석 ?? 프랑스 영화 '해변의 폴린느'에서 영감을 받아 #어몽 만의 감성적인 리조트 컬렉션을 완성합니다 ⛵️ #AMONG 이 제안하는 올 여름 #바캉스룩 을 확인하세요. – • 입점매장 : 명동본점, 눈스퀘어점, 홍대점, 가로수길점, 신촌점, 코엑스점, 타임스퀘어점, 판교점, 잠실점, 하남점, 온라인몰 . . . . . #ALAND #에이랜드 #A랜드 #Summer #해변 #바닷가 #PaulineattheBeach#리조트룩 #스윔수트 #스윔웨어 #Swimsuit #로브 #daily #ALANDTH #ALANDHK #ALANDUSA
The label’s products are manufactured in South Korea. Thus the relative proximity to their base allows them to achieve such high-quality products at a comparatively lower cost. Here in the US, most items at A Land are less than $100.
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[ YOUTHBATH ] Youth be at the Head? 짧은 만큼 열렬한 청춘의 자유분방함을 옷에 담는 #Youthbath 핫썸머 컬렉션이 공개되었어요.? 젊은 세대들의 자유로움과 열정, 대담하지만 단순한 프린트와 다양한 컬러매치가 돋보이는 #유쓰배쓰 의 여름을 #에이랜드 에서 만나보세요. – • 프로모션 : 유쓰배쓰 전 제품 30% • 입점매장 : 명동본점, 눈스퀘어점, 홍대점, 신촌점, 가로수길점, 타임스퀘어점, 코엑스점, 판교점, 온라인몰, @Aland_TH, @Aland_HK . . . . . #ALAND #A랜드 #유쓰배쓰 #YOUTHBATH #menswear #mensfashion #outfit #streetfashion #photooftheday #dailylook #outfitoftheday #todaysoutfit #outfitinspiration #SUMMER #YOUTH #HOT #love #fashion #lifestyle #AlanHK #AlandTH #AlandUSA
Nam Cho, the company’s US president has commented on the company’s new American venture, stating “It’s very unique, it’s different from what mainstream US fashion retailers are doing. We want Americans who are interested in fashion to come here and find something unique.”
Overall, the company plans to further develop its roots in America. For example, the sizing is currently the same as it is in Korea, with many items stating “One Size Fits All.” Cho has recognized how this could be an area of difficulty with the US audience but has stated that the company will work on making their clothing “localized” based off of just what proves popular on the American market.
As she says, this is a “second phase, this is our big investment.”