Adidas’ 2018 fall collection is going outdoors and we’re coming with them.
The leading sportswear brand is designing a collection that will cater to the stylish urban adventurer.
The outdoor recreation industry contributes $887 billion to the U.S. economy; 7.2 million jobs and comprises 2 percent of the U.S. GDP. And the sales growth of the segment is running at twice the pace of the GDP, according to the Bureau of Economic Analysis.
According to a 2018 Women’s Wear Daily report, as a result, companies such as Adidas Outdoor are marrying technical fabrics and attributes with fashion-forward looks, targeting urban, athletic consumers for its fall 2018 collection. Across its Terrex, Five Ten and Parley for the Oceans lines, Adidas Outdoor offers stretchy, soft-hand fabrics sculpted with high collars, faux furs and accent treatments that elevate sportswear to minimalist streetwear style. The collection’s lightweight materials are matched with functional properties such as moisture resistant down, hidden zippers, moisture wicking, layered pieces, rib knits and heat cuffs that are outfitted in muted earthy colors — think of cargo green, ink, carbon black, and even a few no dye products — to provide consumers with edgy, transitional apparel.
Adidas Outdoor hit nearly 100 percent growth in 2018, and the firm believes they will almost double that number this year. Touting sustainability as a pillar of its success, the company is eager to continue its partnership with Parley for the Oceans, a line that reuses ocean plastic in apparel and footwear collections, according to a 2018 Women’s Wear Daily report.
Greg Thomsen, Adidas Outdoor U.S. managing director, in a 2018 Women’s Wear Daily report, “For Adidas Outdoor, fall 2018 sees continued momentum for sustainable and environmentally friendly products. Adidas creators continue discovering new solutions to help innovate unique materials and construction processes that help improve environmental impact. We’ve found rewarding success with our partnership with Parley for the Oceans, and continue to invent new ways to use ocean plastic as a raw material, and have expanded the footwear and apparel collection for fall 2018 to include technical rainwear. Made from recycled ocean plastics, the fall 2018 Parley 3-Layer Jacket and the Parley 2-Layer Jacket offer supreme waterproof breathable protection keeping wearers warm and dry in the wind, rain or snow, made primarily out of recycled plastic bottles.”
“Additionally, the notion of outdoors continues to evolve with the popularity of indoor climbing gyms and climbing as a specific fitness activity,” Thomsen said. “For spring 2019, we will be expanding our Climb the City collection geared toward this urban, athletic consumer.”