Adidas’ Opens A Factory In Brooklyn

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Adidas will operate Factory 55, a pop-up space at in Williamsburg, Brooklyn for the next few days.

The pop-up space will be promoting the brand’s P.O.D. System sneaker.

According to a 2018 Women’s Wear Daily report, the private warehouse through clear vinyl hanging strips, viewers are presented with a detailed breakdown on the construction of the sneaker, which they can purchase nearby, but most of the venue is dedicated to customization experiences and workshops.

There is a T-shirt customization station and an area where attendees can create posters along with pop-ups from Fool’s Gold, Joe Freshgoods and Procell. Adidas has also scheduled a series of workshops ranging from a creative process session with Luke Tadashi of Bristol Studio, a Zine workshop with Paper Work NYC and a lesson in screen-printing from Morning Breath, according to a 2018 Women’s Wear Daily report.

“At Adidas, we believe that sport has the power to change lives, and this holds even more truth when we think of the younger generations,” said Kelly Olmstead, vice president of brand activation, according to a 2018 Women’s Wear Daily report.“They live in a creative space that is also influenced by culture, music, and even video games. Events like Factory 55 allow us to bring together creatives, designers and artists that continuously shape culture. Beyond bringing a product to market, we want everyone coming through the activation to be inspired by their innate human ability to create. Factory 55 provides those tools for their creativity to come to life.”

 

This is not the first time has Adidas tested out the warehouse concept. They did so last November in Los Angeles during NBA All-Star Weekend with the 747 Warehouse. The event included interactive brand activations, sneaker retail and musical performances.

Factory 55 will be open to the public through Aug. 5.

I tend to focus my attention outwards and am drawn to the external world of action. I learn a lot about the world through experience. Focusing on what I have seen, heard, or touched, gives me the ability to develop a practical and realistic outlook on the world. Making decisions based on impersonal criteria like principles and logic is very important to me.I accept responsibility for my actions. When I succeed, I accept the satisfaction of the achievement, and if I do fail at something, I learn from it and do better next time. I feel confident in my abilities and am accepting of myself. I have good time management skills. I am able to fit the most important things in life into my schedule. I have a strong sense of goal commitment.

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