Ahead of NYC flagship opening, bridal designer Claire Pettibone discusses 30 years of success

Ahead of NYC flagship opening

Ahead of NYC flagship opening: In the face of a sea of brands controlled by conglomerates, Claire Pettibone stands out as an independent beacon as she celebrates an unprecedented milestone of 30 years in the fashion industry. Her eponymous wedding collection showcases her flawless craftsmanship and unfaltering dedication to her own artistic vision. Her one and only brick-and-mortar storefront is located in the majestic Los Angeles landmark The Castle, an architectural wonder with late Gothic and Revival Romanesque influences, and her customers have enjoyed the magical experience of choosing bridal gowns there for years. The opening of Pettibone’s new Manhattan store, however, is scheduled to take place just before the New York Bridal Fashion Week this year. Pettibone discusses her incredible three-decade career trajectory, her early interest in retro style, and the timeless appeal of her handcrafted pieces embellished with carefully selected embellishments in an open interview with FashionUnited.

From her time as a designer after graduating from Otis to her eventual home-based entrepreneurial venture with her spouse, Pettibone’s story begins with the beginnings of a visionary. The acquisition of dedicated spaces was necessary to handle the rising demand fuelled by famous stores such as Nordstrom, Neiman Marcus, and Saks Fifth Avenue as what started as a modest initiative quickly blossomed into a global industry. She was captivated by women all over the world and her unorthodox wedding clothing, which she transformed from lavish lingerie designs, set the stage for her entrance into bridal couture, and ultimately led to her pivotal decision to enter the arena of bridal fashion.

A Seamless Fusing of Artistry and Intuition: Pettibone’s evolution from lingerie to bridal couture exemplifies this principle. Drawing from her natural love of femininity and her fondness for intricate details, she dreamed of a new take on traditional wedding styles, adding a touch of ethereal romance and classic beauty to her works. In her creations, Pettibone pays respect to the past, appealing to a sophisticated and unique clientele who long for a return to the early infatuation with antiques found in her family’s home in upstate New York.

Ahead of NYC flagship opening

 Detail of Pettibone's LA store in The Castle Credits: Lucy Munoz

The Everlasting Power of Vintage: Pettibone’s design philosophy is deeply influenced by vintage, which acts as both an inspiration and a guiding principle. During her early years, the lavish beauty of beaded dresses and vintage purses from the 1920s portrayed a world rich with artistry and sophistication, leaving an effect on her impressionable mind. Every stitch and accent on her creations reflects her deep respect for heritage workmanship; her gowns evoke a sense of nostalgia and honor classic beauty.

Triumphs and Milestones: Of all the important moments in her impressive career, making the wedding dress for Mark Zuckerberg must have stood out the most. The subsequent international acclaim solidified Pettibone’s position as a leading tastemaker in the world of bridal couture and propelled her brand into the international arena. The persistent resilience and entrepreneurial spirit are the foundation of Pettibone’s success, and she remains grounded amidst the honors and admiration.

The choice to move her sartorial business to the vibrant city of New York was inspired by Pettibone’s desire to serve her growing clientele on the East Coast, and it is a logical evolution for her. By teaming up with renowned partners like Nicole Bridal, Pettibone enters the New York market, marking the beginning of a new period of impeccable style that expertly combines the charisma of her flagship on the West Coast with the vibrant energy of Manhattan.

Claire Pettibone gown with florals @letaverbena Credits: Lucy Munoz


In a field full of unknowns, Pettibone has managed to stay successful for so long by being true to her talent and being flexible. She shuns fads in favor of a classic style that will appeal to her discriminating customers for years to come, and she embraces change as a driver of innovation. Her observation that unfaltering perseverance in embracing an entrepreneurial spirit and remaining faithful to one’s goal are the keys to longevity is spot on.

Ultimately, Claire Pettibone’s unwavering determination and creative brilliance demonstrate the timeless appeal of handiwork and originality in the dynamic world of fashion. As she continues to wow brides all over the world with her exquisitely designed gowns, she not only immortalizes the spirit of everlasting love but also solidifies her place as an innovator in the field of bridal couture.

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