Alexa Chung replacing Poppy Delevinge as the new spokes person for Nail Inc

Nail inc has announced that Alexa Chung will be replacing Poppy Delevinge as the new spokes person for their line. In celebration of their 15th anniversary the line will be added 6 new shades that Chung has co designed with creator Thea Green. Which is fabric based, smooth and textured, and a kale infused nail treatment that will act as conditioner for nails. The company will also take the top bestsellers and include the kale extract. The company will also have its bottles redesigned by Fabian Baron. Green says that it is the perfect time to revamp the line, which was based on customer reviews at Nail Inc bars, and stay ahead of the curve. Nail polish trends are similar to fashion trends, and Nail polish creators predict colors and trends like fashion designers. Alexa Chung made headlines for the brand when she sport their leather nail polish at the British fashion awards in 2012 and now the color is a huge bestseller. Some of the colors are a mink hued Alexa cashmere, a scarlett Alexa lace, and two glitter polishes, Alexa Sequins and Alexa Camo. The line is for fall 2014 and will be available in August. The creator is very happy with Alexa Chung saying that she is very involved with the products. Alexa has stated that although her beauty regime is minimal, she is truly interested in collaborating with Nail Inc. As for Alexa, nail Polish is where her wild side unleashes since she says her wardrobe consist of navy blues and blacks. Alexa is also the IONA Color Ambassador at L’Oreal Professionel and and creative consultant for Eyeko. Consumers can take a peak at the new line in June.