Alexander McQueen Taps David Sims to Shoot Fall Campaign

The British brand, Alexander McQueen, will reveal three new faces to their Fall ad campaign. Those featured are newcomers Ruth Bell, Julia van Os and Jamilla Hoogenboom. It is a privilege to be featured as part of the McQueen legacy.

David Sims

Ruth Bell. Courtesy of Alexander McQueen

McQueen photographer alum, David Sims, has shot the new photos set to come out today July 7. His last work with the brand was for their past spring campaign, which was shot in a London studio. The underlying theme of the shoot was femininity and the significance of being a unique individual.

David Sims

Julia van Os. Courtesy of Alexander McQueen

The three ads that launch today, July 7, will appear on the McQueen website, social media platforms, as well as the September issues of American and British Vogue, W and Interview.

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