As the face of Givenchy’s new fragrance, Dahlia Devin, superstar Alicia Keys has quite a lot on her plate. As if singing, acting, writing, producing, and running both a theatrical production company, AKW Productions, and a recording studio wasn’t enough, the soulful singer opted to delve into the field of beauty products.
The multitalented 33-year-old took on the role of collaborating to create a new scent for the Givenchy Fragrance, which will launch globally this September. In the U.S., the scent will be sold at dozens of stores including Sephora, Bloomingdales, Saks Fifth Avenue, Macy’s, Neiman Marcus, Nordstrum, Lord & Taylor and Dillards.
The ad campaign was shot by Tim Walker in a Parisian atelier, featuring Keys looking elegant and dreamy in a gold dress designed by Riccardo Tisci. Ads will be featured in print, on television and online.
Keys told Women’s Wear Daily that “this scent is grounded, but still has a femininity that is very earthy.” According to WWD, the scent combines touches of jasmine, Mirabelle plum, patchouli, vetiver, and sandalwood. The fragrance will be available starting at 30 ml. for $65, then 50 ml. for $90, and lastly 75 ml. for $110. Additionally, a 200-ml. ‘Skin Dew’ will be available for $53.
Keys was drawn to the concept of the fragrance, which aims to “celebrate women as modern-day goddesses.” She quotes, “As women, we are very diverse – but strong and passionate.” Keys embodies this idea of the modern day goddess in her diverse array of projects and passions. She noted in WWD: “Women have always done so much, been a part of a lot of different things. Everything I do, I have a real passion for it.”
Thierry Maman, Parfums Givenchy’s global president agrees that Keys embodies the scent’s concept of a diverse, strong woman. She told WWD: “As a brand, we are aristocratic, charming, witty. Alicia has all of these values and is a classic woman, like Audrey Hepburn. Also, Alicia has global appeal and is at the top of the charts.”
The star definitely has a special something about her. The singer, in delving into the world of beauty products, is quick in her attempts to shift the way most define beauty. She told WWD: “It seems that only one type of beauty is seen as beautiful. I think it’s very important that we stretch that concept and the way that it’s viewed. The biggest mistake is to think that beauty is physical. Beauty is so internal, and it’s about who you are and what you believe in, what you stand for. That’s what makes you beautiful.”
