Amazon is Adamant in Creating Virtual and Augmented Reality Content

Amazon has announced that the company plans to make its own virtual and augmented reality content, which is set to be distributed to Amazon Prime members. The company has also listed a new job posting, saying they are looking for a Virtual Reality Experience Developer/Executive to help create their new virtual/augmented reality content.

On the job posting, Amazon Studios says that there is a current opening for an experienced development executive to help create a mixture of reality experiences for their video service. Amazon only asks for applicants to have experience in developing TV shows, films, or video games. They also asked for their applicants to have experience working with VR (virtual reality) technology and production.

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They are going above and beyond to ask for their next developer to have an eye for future technology and who wants to expand the world of entertainment with their new venture into augmented/virtual reality. The only problem with that is most experienced developers in the film/video game/TV industry are older men and woman, who might not be as tech savvy as a young millennial producer in any entertainment fields.

Amazon’s Ambitions to create VR experience apps was released this March, but recently the press has learned that the company is developing an app that is meant to compete with Hulu’s new VR program.

Although with the company’s new job offer, it seems like Amazon has bigger goals for their VR content, which has also included the investment into more original content. The term “mixed reality” suggests that Amazon is exploring the booming field of augmented reality (AR) apps.

Compared to Netflix CEO Reed Hastings, who has commented that his company is never going to invest money into developing their own VR or AR programs/apps. He also continued to rant his opinions about how VR and AR experiences are only a current novelty that will fade out in the future.

Although when Netflix first started 1997, everyone thought the company was a temporary novelty compared to the booming blockbuster franchise, but we all know how Netflix’s streaming service bankrupted the company when the digital age of streaming content took over the old video rental system.

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