Apple has bought the popular James Corden segment “Carpool Karaoke” from his CBS show The Late Late Show with James Corden. Apple has decided to add the “Carpool Karaoke” segment for their music service, Apple Music, which will distribute the segment to its exclusive members of Apple Music . Apple wants to create more attraction by having a popular online show like Corden’s “Carpool Karaoke” as a ploy to get more members toward their music streaming service.
During “Carpool Karaoke,” James Corden drives around in an SUV full of rigged cameras, with famous music artists and celebrities. Then during the ride, he and guests sing songs that could be the guests own published songs from their new or older albums. Apple has noticed that songs from the segment are getting more sales and being streamed more on music sites.
Apple wanted to have a segment that connected to Apple Music’s streaming services for their customers to buy and view. Although because of Apple’s acquisition, cable and subscription VOD outlets have gotten into a bidding war because the segment has given them viral videos to promote CBS. “Carpool Karaoke” has given the CBS network an Emmy nomination during it first few years of airing.
The Company’s Vice President of Internet Software, Eddy Cue, said the company wanted to purchase the Corden segment because they like how “Carpool Karaoke” promotes music artists and their songs in a creative way that is enjoyable for all audiences. Cue continued to comment that “Carpool Karaoke” is a good buy for Apple Music because the segment will bring in new members who want to listen and know more about their favorite celebrities and artists.
The most recent “Carpool Karaoke” segments have gained over 32 million views on YouTube since June. Sadly with Apple Music’s purchase of “Carpool Karaoke,” Corden will not be hosting the new 16 episodes, but instead will be an executive producer of the show.