ASOS And LCF Join Forces

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ASOS and the London College of Fashion are launching a pilot training programme for designers.

According to a 2018 Elle report, in a pledge to provide ASOS designers with the best practice and tools, they’ve teamed up with London College of Fashion’s Centre for Sustainable Fashion.

Together the two giants will pilot a training programme for their designers.

Vanessa Spence, Design Director at ASOS told Elle UK in a 2018 report, “With this pilot we’re making sure our designers have the knowledge and skills they need to put sustainability and circularity into practice.”

According to a 2018 Vogue report, this month’s soft launch will see 15 members of Asos’s core design team complete a series of workshops, discussions and drop-in sessions, where they will explore concepts, case studies, and practical applications of circular design with experts from the CSF team. The pilot will then be refined and rolled out across all Asos design departments.

“With this pilot we’re making sure our designers have the knowledge and skills they need to put sustainability and circularity into practice,” Vanessa Spence, design director at Asos, commented today. “It’s a vital step on our journey to designing products with circularity in mind right from the start, which will ensure that they are made responsibly, remain in use for as long as possible once they’re sold, and don’t cause unnecessary waste at the end of their lives.”

As Dilys Williams, Director of CSF and Professor of Fashion Design for Sustainability at LCF, explains, “It’s vitally important that dynamic and forward-thinking companies such as ASOS innovate from a critically-informed perspective.”

According to a 2018 Vogue report, at this year’s Copenhagen Fashion Summit, Nicolaj Reffstrup, the CEO of Ganni, which is stocked by Asos, asserted that it’s up to big businesses to innovate and lead the way with industry best practices on traceability and transparency. As a “small to medium enterprise” or SME, “we don’t have the skills or capacity to create innovative solutions… we can’t produce manuals and work for them,” he stated.

I tend to focus my attention outwards and am drawn to the external world of action. I learn a lot about the world through experience. Focusing on what I have seen, heard, or touched, gives me the ability to develop a practical and realistic outlook on the world. Making decisions based on impersonal criteria like principles and logic is very important to me.I accept responsibility for my actions. When I succeed, I accept the satisfaction of the achievement, and if I do fail at something, I learn from it and do better next time. I feel confident in my abilities and am accepting of myself. I have good time management skills. I am able to fit the most important things in life into my schedule. I have a strong sense of goal commitment.

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