Avon Life Colour is an exclusive new fragrance collaboration with Fashion Designer Kenzo Takada.
Avon Products, Inc. was founded by David H. McConnell in 1886 is a direct selling company in beauty, household, and personal care categories. Avon had annual sales of $5.7 billion worldwide in 2016.
On July 19th the company announced the launch of Avon Life Colour, its second fragrance collaboration with world-famous designer Kenzo Takada.
According to a 2018 PR News Wire report, the collaboration arriving in late 2018, Avon Life Colour builds on the success of the first fragrance Avon created with the acclaimed designer, which was introduced in 2016: Avon Life. Avon Life broke the company’s sales records by recording the highest ever sales for a fragrance in the first quarter after its launch.
Image via Avon
Avon is the third largest player in the fragrance markets of its top 15 countries, collectively worth over $18,963 million. They will be increasing the power of its fragrance portfolio with this exclusive new launch. The company is backing the fragrance with an extensive marketing campaign including advertising and innovative digital engagement, according to a 2018 PR News Wire report.
“We’re incredibly excited about the potential of this new fragrance and the opportunities that it will bring to Avon and our Representatives around the world,” said Jonathan Myers, Executive Vice President and Chief Operating Officer at Avon.
“With marketing activation across 50+ markets, this collaboration will be one of the Avon’s biggest launches of the next 12 months. We know that our global network of nearly six million beauty entrepreneurs will love, share and be eager to sell this exciting new fragrance. Importantly, this launch reinforces our fast-beauty strategy and furthers our commitment to democratize beauty: making sure our customers all over the world have access to the latest beauty trends, innovations and designer equity – quality products at accessible prices.”