Beauty Is Not “One-Size-Fits-All”

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What does it mean to be beautiful? Is it a physical feature, a characteristic, a feeling; what exactly is beauty? Beauty often has a distorted meaning, a word many use to describe artificial characteristics. Beauty is something people in society strives for, we are told that if you are beautiful you will be successful.

Throughout history, there has always been the “right” look, especially for models in the fashion industry. Runways and magazines would be filled with young, attractive, white and thin women with out much other diversity. Luckily, after decades of seeing the same type of models plastered on magazine covers, the modeling and fashion industry is finally starting to make changes. They are beginning to shift away from typical beauty standards and redefine what it actually means to be beautiful.

In the past, there have been very few models cast who were not you stereotypically looking model, but now it is being done in larger volume. The fashion and beauty industry is rapidly changing and is adding new fresh faces to magazine covers and fashion shows. Brands are finally waking up to reality and noticing how the world is evolving, which is changing how customers perceive them.

Not everyone women can look like Gisele Bundchen but for a while, that is what labels wanted all models to try and look like. There is not anything wrong with seating goals and wanting to have a certain look but it is nearly impossible to be exactly like someone else who was born with completely different genes.

Designers are realizing that their customers come in all different shapes, skin tones, heights, and sizes so if they want to be successful then that’s who they need to market towards. Women want to buy something they can actually wear, not something they have to wait until they are thin enough or have a certain body type to have to fit into.

Social media has also had a big influence on beauty standards. People feel pressure to post a “perfect” photo of themselves or look a certain way in photos. The fashion industry knows that this is occurring and wants to create a message to say it is okay to be yourself. You don’t have to have a specific look to be beautiful, beauty is defined by how you feel about yourself and not about how others perceive you.

In line with this new trend, Tyra banks also released an announcement saying that the next season of Americas Next Top Model will not have an age limit. She made a statement saying she does not care about the age of a person, all they need to know is how to work a camera and runway.

One past finalist of America’s Next Top Model, Winnie Harlow, is one face who has a strong appeal in this market of diversity in fashion. This model suffered from vitiligo, a skin condition that results in loss of skin color, and was bullied during her childhood because of it. She was later discovered on Instagram by Tyra and later appeared on the show in 2014. After the show, she began working for many different famous label, appeared in countless magazines, and has walked in London Fashion week.

The list of new diversity within the fashion industry goes on and on. There have been older aged men and women cast to walk runway shows, people with disabilities, transgender models, plus size models, etc. Designers and brands are beginning to cast a wide assortment of individuals to appear in their shows because they know that this is the direction that the industry is going in.

It may have taken a few decades, but at least society and the fashion world are finally beginning to learn. The realization that there is no one standard look to define beauty and that you do not have to look a certain way to be perceived as beautiful.

Beauty comes from within a person. Beauty does not have one look. Beauty is you. Beauty is me. We are all beautiful, you just have to believe it in yourself.

Lover of all things fashion from day one. While everyone else was reading long novels you could catch me browsing through the style portion of any magazine. I'm a reality show junkie in all forms and will endlessly watch The Food Network while shamelessly throwing in some reruns of Keeping up with the Kardashians.

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