Beyonce & Balmain Collaboration Coming Soon

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Beyoncé Knowles and Balmain creative director Olivier Rousteing had an idea during her Coachella rehearsal this year.

According to a 2018 Vogue report, Beyoncé and her dancers were practicing in their Balmain-made looks inspired by the marching band uniforms of America’s historically black colleges and universities.

“When she saw all the dancers loving the outfit—and she was loving her own outfit—she realized that what we were creating on stage for her, for all the dancers, was something really impactful,” said Rousteing to Vogue in a 2018 report. It clicked: Why not make a Beyoncé x Balmain collaboration that could make those poignant graphics available to all of Bey’s fans clamoring for a piece of history?

On Friday, July 13, Balmain will launch a three-piece Balmain x Beyoncé collection in its Paris flagship, with the items going on sale on balmain.com and beyonce.com the following day. Comprised of the yellow and pink sweatshirts Beyoncé wore on stage at Coachella, the collection also includes a black tee with the same sorority-inspired graphic, according to a 2018 Vogue report.

“I worked really long with her on the Beychella moments, and the fact that we can release this collaboration that is based on our creativity, Beyoncé and I, is really a big, big step for fashion and music together,” said Rousteing to Vogue in a 2018 report. “Beyoncé, she’s such a perfectionist; she’s someone that is so strong and has such a great point of view. She’s about feminism, empowering women, and the idea of bringing that collaboration where we can share the same ideas, the same vision of music, the same vision of fashion, the same vision of what is going on in the world, it’s more than just clothes. It’s a strong message, and I’m really proud to be a part of that.”

Proceeds from the collaboration will benefit the United Negro College Fund, following Beyoncé’s $100,000 donation to four historically black colleges after her Coachella set. “The donation was the main goal of this collaboration,” says Rousteing. “We don’t forget where we come from. This is really, really important—I come from an orphanage, you know. I think there is something really emotional about our collaboration,” according to a 2018 Vogue report.

I tend to focus my attention outwards and am drawn to the external world of action. I learn a lot about the world through experience. Focusing on what I have seen, heard, or touched, gives me the ability to develop a practical and realistic outlook on the world. Making decisions based on impersonal criteria like principles and logic is very important to me.I accept responsibility for my actions. When I succeed, I accept the satisfaction of the achievement, and if I do fail at something, I learn from it and do better next time. I feel confident in my abilities and am accepting of myself. I have good time management skills. I am able to fit the most important things in life into my schedule. I have a strong sense of goal commitment.

  • Maya Asregadoo

    I love that the proceeds from this collection are going to a great cause; I think other luxury brands should follow suit in the future!

  • cx

    Yay Im so excited for this!

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