Beyonce & Balmain Collaboration Coming Soon

Beyoncé Knowles and Balmain creative director Olivier Rousteing had an idea during her Coachella rehearsal this year.

According to a 2018 Vogue report, Beyoncé and her dancers were practicing in their Balmain-made looks inspired by the marching band uniforms of America’s historically black colleges and universities.

“When she saw all the dancers loving the outfit—and she was loving her own outfit—she realized that what we were creating on stage for her, for all the dancers, was something really impactful,” said Rousteing to Vogue in a 2018 report. It clicked: Why not make a Beyoncé x Balmain collaboration that could make those poignant graphics available to all of Bey’s fans clamoring for a piece of history?

On Friday, July 13, Balmain will launch a three-piece Balmain x Beyoncé collection in its Paris flagship, with the items going on sale on balmain.com and beyonce.com the following day. Comprised of the yellow and pink sweatshirts Beyoncé wore on stage at Coachella, the collection also includes a black tee with the same sorority-inspired graphic, according to a 2018 Vogue report.

“I worked really long with her on the Beychella moments, and the fact that we can release this collaboration that is based on our creativity, Beyoncé and I, is really a big, big step for fashion and music together,” said Rousteing to Vogue in a 2018 report. “Beyoncé, she’s such a perfectionist; she’s someone that is so strong and has such a great point of view. She’s about feminism, empowering women, and the idea of bringing that collaboration where we can share the same ideas, the same vision of music, the same vision of fashion, the same vision of what is going on in the world, it’s more than just clothes. It’s a strong message, and I’m really proud to be a part of that.”

Proceeds from the collaboration will benefit the United Negro College Fund, following Beyoncé’s $100,000 donation to four historically black colleges after her Coachella set. “The donation was the main goal of this collaboration,” says Rousteing. “We don’t forget where we come from. This is really, really important—I come from an orphanage, you know. I think there is something really emotional about our collaboration,” according to a 2018 Vogue report.

3 Comments
    • Maya Asregadoo
    • July 13, 2018
    • Reply

    I love that the proceeds from this collection are going to a great cause; I think other luxury brands should follow suit in the future!

  1. Yay Im so excited for this!

    • Kaliyah Jetton
    • November 20, 2018
    • Reply

    Just checked out the collection, I love the Bey-inspired looks!

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