Bottega Veneta is in need of some help this summer. Tomas Maier in mid-June, the creative director departed the luxury Italian fashion house after 17 years at the helm. Now marketing director, Lisa Pomerantz is departing.
In an internal note, the Kering-owned brand thanked the manager for her past work, particularly in regards to communication and strategic digital marketing. The note confirmed that Pomerantz will leave Bottega Veneta at the end of the week, Friday, July 13. Her duties will be taken over by CEO Claus-Dietrich Lars, who was appointed head of the label in September 2016, according to a 2018 Fashion Network report.
The company noted that Pomerantz was leaving “to pursue other projects” and thanked her “for her vision in creating a Strategic Global Digital Marketing and Brand Communications platform.”
Pomerantz joined Bottega Veneta in 2017 after six years as senior vice president of global communications and marketing at Michael Kors.
According to a 2018 Women’s Wear Daily report, This was Pomerantz’s second stint at the Italian house. She had previously been in charge of global communications for nine years, working alongside creative director Tomas Maier, whose departure from Bottega Veneta was revealed last month. At Kors, she was responsible for all communication aspects, global brand strategy and brand marketing activities.
Before joining the American brand, Pomerantz briefly headed her own consultancy, working with Carolina Herrera, among others. A graduate of The University of Texas in Austin, she has also held roles at Giorgio Armani, Donna Karan and Céline, according to a 2018 Women’s Wear Daily report.
The brand is currently strengthening its current store base– recently, Bottega Veneta renovated its Paris store on rue du Faubourg-Saint-Honoré, making it more vibrant to the eye, while it has also recently relocated its Madrid store from Ortega y Gasset street to number 70 Calle Serrano 70, and in doing so, doubling its size to 550 square metres, according to a 2018 Fashion Network report.
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