Burberry Is Under Controversy For Burning Their Clothes

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Exclusive fashion brands maintain their mystique and wonder often because they are held to a standard that maintains that exclusivity, namely their price and limited availability. However, these standards are often met by means that are not necessarily approved of by wider audiences. The most recent example of this is iconic British fashion house Burberry, recently admitted in a recent report that they had burned $37 million worth of unsold merchandise.

The brand has recently come under much criticism for this practice. However, experts such as Arnaud Cadart say that this is not unheard of among other brands, “It is a widespread practice in the fashion industry, it’s commonplace,” says the portfolio manager at Flornoy and Associates who has been an analyst for the luxury brand.

It’s an established fact that few high fashion labels hold sales for outdated/unsold items. The destruction of these items is often implemented to maintain the price and aura of exclusivity surrounding the brand. About one-third of the items burned by Burberry was perfume.

The brand itself has come forward and assured that its practice of burning merchandise was completely sustainable and monitored. They even claimed that they attempted to control excess production as much as possible, “On the occasions where disposal of products is necessary, we do so in a responsible manner and we continue to seek ways to reduce and revalue our waste.”

Cadart says “It’s clear this isn’t going over well because this isn’t a ‘green’ practice and perhaps not socially responsible as there are people who don’t have clothes to put on their backs.”

Boriana Guimberteau, who is a specialist on intellectual property law at FTPA law firm, says “But from a legal point of view, the brands are destroying the genuine products which they own, products that are at the end of their life or the season, and they can do what they want.”

However, it seems that the jury is still out on this one, as many continue to question if the practice is really worth it.”

Featured Image via Flickr/Robert Sheie

Proud Latina Feminist. My likes include strong coffee, watching the previews that come on before the movie, and things that come in pretty packages. I've been a bibliophile and fashion lover since well before I could read or tie my own shoes.

    • Corrada Spatola

      Very upseting and wasteful!

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