How would you feel about a makeup brand that promotes mega flash sales, offers free shipping, and delivers goodies for under $10? Not to mention, products with a wide variety of options and adorable packaging? OMG! Move over Elf Cosmetics, there’s a new kid on the block: Boohoo Cosmetics! Yep, you guessed it! If you’re a fan of Boohoo’s fashion line in the U.K., then brace yourself for the beauty e-tailer line the brand debuted.

Yes. It’s a big deal. Who doesn’t want makeup for under ten bucks? You know how hectic work schedules, family needs and running errands can be, and Boohoo Cosmetics understands that. Artfully, Boohoo decided to introduce fast fashion and fast beauty for all of us on the clock. The brand caters to youthfulness with a slight element of playfulness, much like Forever 21. But Boohoo is convenient and centralized around the value aspect of the brand. With so much going on in the world of beauty, it’s easy to forget about what’s accessible to grab and go, without the worry of splurging. Everyone from beauty buffs to makeup artists on a budget: take note!

Boohoo doesn’t take life, or fashion too seriously. It’s about accessibility, aspirations, and creativity. With Halloween just around the corner, Boohoo Beauty is featuring spooky glitter, comical face paints, super pigmented lipsticks, and so much more to the range. We can’t wait to see what’s next! So what kind of products do they have, you ask? How about a $5 mermaid makeup brush? Or perhaps a bubblegum lip scrub for $6? They even have a 10-shade eyeshadow palette for $10! The beauty line carries all the essentials for an entire makeup kit, with brushes, a light-up vanity table mirror, and even mud masks. Hurry and check it out soon before they’re out of stock, or worse, discontinued!

Check it out here!


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