Carhartt WIP x Braindead Collaboration

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The collaboration of Carhartt and Braindead, a marriage of city and country that not only represents both elements effectively. It is sure to be the collaboration of summer ’18.

The launch was last weekend, at the Cactus Store in N.Y.C.’s Lower East Side.

According to a 2018 GQ report, it was accompanied by a Braindead Index Volume 1, filled with illustrations. There is custom art by Sammy Harkham, the acclaimed cartoonist. There’s a lookbook that’s unlike any you’ve seen before: eye candy watercolors come to life, acted out by figures swathed head to toe in Carhartt WIP x Braindead. A lot of the artistic value can be attributed to the collection itself, which is just as creative and ingenious as its accompanying rollout.

 

“For the purposes of the collaboration, Carhartt’s iconic swirl logo has been slid inside the Braindead head. There are caps bearing the new logo, in shades of teal, acid yellow, fuschia, grey, and blue. Carhartt’s workhorse, the overall, gets a completely unexpected makeover complete with embroidered abstract graphics. There are simpler work pants in dark forest green and yellow. There are thin nylon jackets rendered with Braindead illustrations in seafood green and that identifiable Carhartt dark tan. And of course, there are long sleeve pocket tees, replete with more illustrations. The collection is a balanced mix of statement pieces and covetable basics, with an unpredictable color palette that feels revitalizing,” according to a 2018 GQ report.

Carhartt went to the West Coast label Braindead to bring their post-punk graphics to workwear staples. To reimagine the classic silhouettes of Carhartt’s bib-overalls and carpenter pants required a collaborator with a strong eye for graphics and lo-fi sensibilities. Brain Dead, who has been on point with their graphics since day one, is a perfect match, according to a 2018 High Snobiety report.

You can shop the collection at Caliroots, other select retailers, and all Dover Street Market locations with a special installation to celebrate the collaboration.

 

I tend to focus my attention outwards and am drawn to the external world of action. I learn a lot about the world through experience. Focusing on what I have seen, heard, or touched, gives me the ability to develop a practical and realistic outlook on the world. Making decisions based on impersonal criteria like principles and logic is very important to me.I accept responsibility for my actions. When I succeed, I accept the satisfaction of the achievement, and if I do fail at something, I learn from it and do better next time. I feel confident in my abilities and am accepting of myself. I have good time management skills. I am able to fit the most important things in life into my schedule. I have a strong sense of goal commitment.

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