Technology and fashion go hand and hand, as Carolina Herrera must have realized how much more convenient technology is when you can use it to connect with your clients. The fashion house has released a new styling app that makes customer service through telephones and email look extremely outdated.
According to Vogue UK, this new application allows their clientele to interact with sales assistants individually. The sales assistants can also offer advice, invite them to exclusive events and users will be able to shop for new items before anyone else.
The president of Carolina Herrera stated, “We know that the sales associates are communicating with their customers on mobile devices.” She also stated, “It’s a given with how they do business now. The purpose of this tool is not just about immediate growth and sales. We do believe there will be incremental growth, but it’s about better servicing the customer. If we do that, there is an incremental effect.”
