Carolina Herrera is back and badder than you remember…
After a nine-year sabbatical, the brand is launching its new scent ‘Good Girl,’ also billed as its biggest fragrance launch in 14 years. But don’t let the name fool you, this new women’s fragrance is not for the goody-two-shoes of Pleasantville.
The scent is packaged in a navy sky high stiletto with a gold striated heel, made for the daring, yet classy women of today. Carolina Herrera Baez tells WWD that the perfume is based on “the duality of women.” Herrera Baez and her creative team began brainstorming the new scent by compiling women from film and literature they admired.
“It’s inspired by interviews that my mother has done. She has always said that mystery is one of the most important qualities a woman can have. There is nothing more boring than an open book,” she continues, “She loves the idea of mystery and naughtiness — but goodness — in a woman. This is where this all came from. We can be both good and naughty; it’s the yin and yang,” Herrera Baez explains.
This particular perfume fuses the powers of jasmine and tonka beans to create an ultra-alluring scent. The Eau de perfume comes as the fourth major pillar in the Carolina Herrera New York fragrance line. And by the looks of it, it’s undoubtedly the brand’s most innovative design to date. Let’s take a look at the brand’s previous packaging alone.
Why the shoe transformation? Did the brand finally realize women can never have too many, regardless of the size?
Carolina Herrera New York largely sells overseas in Europe, South and Latin America and the Middle East, so it is only natural the new scent will debut in Middle Eastern markets later this month, selling for $93 or $119 for the 50-ml. and 80-ml. Sizes. Come September, the ‘Good Girl’ scent will have hit over 10,000 retailers throughout the Middle East, Latin America, Spain and Russia.
Don’t fret. The company is discussing the best way to waft the scent stateside, too. For now, keep an eye on Karlie Kloss’ Instagram feed as the model will be featured in a commercial promoting the new ‘Good Girl’ scent. Mario Testino will also be shooting an ad to accompany the perfume’s release.
The end of Carolina Herrera New York’s fragrance drought brings a new scent that whiffs of the message, “It’s So Good to Be Bad.”