Casual Cool With the ‘Brooklyn Blonde’

Helena Glazer, of the New-York-focused blog Brooklyn Blonde, knows how to make casual, easy outfits look chic. Which, come to think of it, is probably how she has garnered over 204,000 followers on Instagram. From collared shirts and jeans to sequined minis and the perfect topknot, Glazer’s daily style is always surprising her devoted followers.

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“If I’m feeling particularly cheerful a certain day, I’ll dress one way. Or if I’m feeling kind of in a bad mood, I’ll dress another way. I really allow what I’m wearing to express what I feel that day and people may be like, “Oh, well… Fashion is shallow.” I obviously disagree and I mix fashion and photography,” Glazer told Seen Heard Known.

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Glazer is also a believer in the French woman’s way of shopping—that is, saving on the basics and splurging a couple of times per year on the investment pieces (leather jacket, comfortable heels, really killer cocktail dress, etc.). “I am a big believer in investment pieces, though… I kind of just saved and I’d pair my Forever 21 jeans and top with a black suede Steve Madden pump and it kind of did the trick. And I’d save and then I went out and bought a pair of investment shoes, at the time it was just a black patent Louboutin, but I wore those for two years straight and every time I put them on I felt like they

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