More Changes in Coach Inc. : Coach names Stuart Vevers as Creative Director

As you’ve probably read, popular brand name label Coach Inc. has taken lengths to undergo price increases. However, in addition to this, Coach has also decided to change Ad agencies, from Laird + Partners, to Baron & Baron. Coach confirmed the changes, but, along with their previous agency, has declined to comment on anything else. This change was a result of a new chief executive director, Stuart Vevers. It is estimated that a campaign may cost anywhere from $500,000 to $1 million, which would give an approximate 10% investment returned to the agency. While Laird had taken care of Coach’s last three campaigns, the outcome is not as devastating as one would initially presume. Laird lost between $50,000 to $100,000 on their Fall campaign, leading to Coach’s break off last year. Luckily for Laird, this is not a completely loss, and they still have other clients on their team, such as Gap, Target, and the Council of Fashion Designers of America.