Clinique is featuring six incredible women in their new Difference Initiative campaign, aiming to “help women build the courage to be their best selves.” Cyclist Victoria Pendleton, television host Nazan Eckes and actresses Erendira Ibarra, Ning Chang, Gina Rodriguez and Jessica Nkosi. Along with its inspiring message, the brand hopes to promote its 3-Step System.
Victoria Pendleton talks about how she was given the exact same opportunities as her twin brother growing up, though the world didn’t necessarily do the same. The inspiring Olympic medalist didn’t let that stop her and followed her dreams. She wants to make a difference by using this campaign to inspire women to believe in themselves.
Jessica Nkosi discusses how her father died from cancer and AIDS. She wants to make a difference by fighting for the next generation, encouraging them and fighting for them even in the face of horrible illnesses. She believes that helping even one child has the potential to change the world.
Nazan Eckes wants to improve literacy. She talks about her experiences being both German and Turkish, and the importance of language. Books helped her learn to communicate. She wants to teach children to enjoy reading, to show them how books can open the world to them.
Erendira Ibarra believes in redefining justice as love. She grew up with activism and social justice and wants to speak for those who cannot speak for themselves. She believes that by encouraging confidence, others can find their voices and speak out, creating change.
Ning Chang wants to fight for a healthier lifestyle. She talks about how she used to think that because of her profession, she needed to be skinny. But then, she realized that being healthy is much better. She believes that exercise gives her both a healthier body and mind and if a healthier lifestyles become the norm, society will be better as a whole.
Gina Rodriguez believes in turning education into empowerment. She grew up in a poor, rough neighborhood in Chicago with everything from her race to her gender to her body type held against her. But education helped her succeed, and she credits her parents for turning a negative mindset into a positive one. She wants to fight for kids who don’t believe they can get out and prove to them that through education, everything can change for the better.
