Coca-Cola new bottle, Designed by Trussardi

From now, three limited-edition Coca-Cola Light cans designed by Trussardi will be on sale around Italy. For celebrate the Coca-Cola bottle design’s 100th anniversary, Trussardi’s design for two original Coca-Cola bottles by melding their signature brown, red and gold hues and working their miniature symbol into a new pattern. Trussardi and Coca-Cola will launch a marketing campaign together in Italy.

“We are particularly happy to extend our lifestyle to a global [colossus] such as Coca-Cola and especially to be the first to dress Coca-Cola, a brand which really is famous all over the world,” Trussardi creative director Gaia Trussardi said to the press.

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“Both parties were very enthusiastic about the collaboration, which simultaneously underlines the Italian nature of Coca-Cola and the brand’s proximity to our national specialties,” marketing director of Coca-Cola Italia Fabrizio Nucifora adding, “Moreover, while past versions of Coca-Cola Light are already famous in the fashion world, 2015 will make history because not only will a maison dress the [original Coca-Cola] bottle for the first time but it will do so in the year of its centenary and the year of Expo Milano 2015.”

Coca-Cola had teamed with brands such as Marc Jacobs, Salvatore Ferragamo and Moschino on limited-edition cans and bottles before.

Trussardi is an Italian brand, which is founded in 1911. It began as a leather glove business and expanded to many other leather goods in 1970s. Now, it has ready-to-wear clothing, perfumes, accessories and it sales to all around the world but their largest market is in Italy and Japan.

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