Copenhagen Fashion Week is increasingly becoming more popular because of its role in introducing fresh brands that offer good quality clothes, while continuously producing innovative ideas in the fashion industry.
In the past few years, brands such as Ganni and Saks Pott’s international popularity have helped the smaller Fashion Week attract more designers, more attention-media wise, and increase its supporters.
Realizing that it is growing at a rapid rate, this year Copenhagen Fashion Week set themselves apart by announcing that designers who want to take part in it need to reduce their emissions by 50 percent, or they cannot show at fashion week.
Events such as fashion weeks are increasingly becoming unpopular in the industry. Not only that, but in the digital age that we are in, this generation wants things as soon as they see them, so the concept behind Fashion Week is seeming impractical for businesses and consumers.
By not just preaching sustainability and attempting to put in actual tangible measures to reduce the environmental impact they have while hosting the entire event. Consumer concerns have also played a part in this decision. For the past few years, they have been demanding brands to be more sustainable in how they make their clothes, and be transparent about what practices they have implemented, if they already claim to be sustainable.
This sustainability that Copenhagen is focused on included creating better working conditions for workers and climate change. But it seems the organizers are well aware of the risk this poses to businesses and the event. Such as prices will increase for participants who will have to balance the cost of decreasing carbon emissions.
It also means selecting businesses according to whether or not they meet these environmental standards. That means a lot who will simply miss the opportunity to showcase to international buyers who come to fashion week. While also entertaining the possibility of losing brands that are already the major attraction for the event, like Ganni for example.
These are some actions brands that will disqualify a brand from being able to take part if they destroy clothes they could not sell. They also need to meet requirements that state that at least 50 percent of their clothes have been made of sustainable materials.
Designers are expected to implement sustainability in as many facets of their business as possible, in the way they market their clothes, where they source their clothing from, and the production of their show for fashion week.
All of this is part of a long-term plan, and organizers clarified that brands have until 2023 to get their act together- before they disqualify people.
As ambitious as these goals are, organizers have also stated that it is the only way to get results that will make a difference to the environment., while not being too ambitious because they do not want to put off partners for the event as well.
This is all happening while there are panel talks surrounding issues in the fashion industry on a segment called Small Talks with Scandinavian individuals in the fashion industry. Hosted by Amelia Hoy, she interviewed individuals such as Robin Douglas Westlin, who is part of the Swedish Fashion Council. In this talk, they discussed issues such as the lack of ethnic diversity in the Swedish fashion industry, racism, social sustainability and otherness.