Coty was among the first of the major beauty corporations to step up to the plate during the coronavirus pandemic when it started producing much-needed hand sanitizer in its factories. And as efforts to suppress COVID-19 have had the unfortunate result of preventing beauty professionals from being able to safely do their work, Coty is stepping up again with another way to help.

One of three Coty divisions, Coty Professional Beauty — its brands include Wella Professionals, Nioxin, Sebastian, Clairol Professional, Wella Color Charm, Kadus, System Professional, GHD, and OPI — has established a fund of $200,000 through Hairdresser at Heart, an already-existing program that enables stylists to further their careers through scholarships, competitions, and grants. Through this new campaign, licensed hairstylists and manicurists will have the opportunity to apply for a $1,000 award to be used however that beauty pro sees fit.

This is part of a $650,000 COVID-19 industry relief package that comes, in part, in response to a Brookings Institute estimate that says more than two million personal-service professionals are among the most affected by the economic impact of the pandemic. And the package includes much more than help for those in the beauty industry; in addition to the awarded money and more than 100 free business and skills classes through Coty’s Virtual Classroom and Wella Education’s Instagram Live, Coty will send 800 iPad minis to schools in Los Angeles for homeschooling, donate more than 180,000 gloves to New York and Los Angeles health care providers, and continue to manufacture and distribute free hand sanitizer to those providing medical and emergency services.

If you’re a beauty professional who would like to apply for a $1,000 award, you can visit beautyenvisionawards.com/hairdressersatheart for the application, more information, and some very heartening words. “We know the power of artists supporting artists, and with each of these 200 relief checks, we’re helping you cushion the burden of lost business, educational investment, and more,” the site reads. “As a vital part of this community and industry, we want you to spend these funds in whatever way creates the biggest impact for you.”


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