Covergirl Is Launching Its First Flagship Store This Fall

By  |  3 Comments

High-end luxury makeup brands aren’t the only ones with their own store game anymore. Covergirl has just announced that they will be opening their very first flagship store this fall in New York.

According to their exciting Instagram announcement, the store will be located in tourist favorite Times Square, for beauty lovers all over the globe to come and explore their inner makeup guru in Covergirl’s new “play room”.

“At COVERGIRL, we believe that makeup is a powerful tool for creativity and self-expression,” said Ukonwa Ojo, the SVP of COVERGIRL, at a press release for the announcement of their first store. “Opening a concept store will help bring this brand purpose to life in an immersive, elevated, and multidimensional way.”

Much like other beauty brands that have opened up their own stores (Benefit, Urban Decay), the store will not only feature products, but also offer digital interactive and makeup application services by Covergirl professionals. Think Sephora but with the drugstore brand and prices you love way more. Definitely worth checking out if you happen to be in the big city this fall.

Follow @covergirl on Instagram for more details to come on the launch.

Korean-born writer and student from Vancouver, Canada. Currently studying at Biola University and writing a novel. I like chunky ice cream in almost any flavor except cherry, banana, praline, and chocolate, Chicago mix popcorn, and ube-flavored anything. I have more pink in my wardrobe than Elle Woods and buy more lip products than I should. Active on IG as @theurbanroyal with daily style, life, travel and food inspo.

    • Corrada Spatola

      I love covergirl cosmetics and can’t wait to visit the store!

    • Kimi Mier

      Such a great idea! I love Covergirl products, I wish I lived in NY so I could check out the store.

    • kylee scott

      This is awesome. I use drugstore brands all the time and I think it makes the brand feel like they are of more worth when they have their own store.

    Translate »
    Thanks for signing up.
    We respect your privacy. Your information is safe and will never be shared.
    Don't miss out. Subscribe today.
    WordPress Popup Plugin