Williamsburg are you ready?!
The Italian clothing brand will be taking over a 1,500-square-foot store across Williamsburg, according to the Heller Organization, the real estate firm that brokered the deal and a Diesel spokeswoman.
Diesel will be opening in mid-August and closing in December. The pop-up store called “101” will be at the bottom of a luxury development.
“This is the pinnacle of Bedford Avenue, where it’s hip and sophisticated,” Josh Singer, vice president of Heller, said in a statement. “There were many interested parties for the space but Diesel was the best possible tenant because the brand really resonates with people who live and shop in this part of the neighborhood.”
Diesel sells its products in eight locations in Manhattan, including 135 Spring St., and 685 Fifth Ave. The 101 will be selling the company’s Fall and Winter apparel, children’s pieces and a few pieces designed specifically for the pop-up.
