Dior releases their concept for their Fall and Winter 2014 line.
With the premiere of the AW14-15 Dior Couture fashion show just a few days before, fans of the designer can expect to see new things in terms of advertising for the brand.
The designer will now have video campaigns last for 15 and 30 second video clips. The videos will be available for viewing in China France, the U.S., Italy, and the U.K. The hope is that these flashy videos will do more for the company then their typical approach of advertisements in magazines.
The videos will have a constant flow of traffic as they will be placed in airports and will be in addition to their usual magazine advertisements.
According to Women’s Wear Daily, the print campaign will be out in Harper’s Bazaar Singapore July 11th, while the actual videos will be out towards the end of July.
The videos contain a group of women who rotate on screen in different outfits, which seems to be shot in the bedroom of an apartment.
According to WWD, the advertisements will also show, “runway looks by Raf Simons worn by Julia Nobis, Fei Fei Sun, Helevan Severin and Kasia Jueczka”.
Although the campaign premieres Friday, it will be running early into the fall season.