Dolls Kill’s Second Store

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According to a 2018 Women’s Wear Daily report, Dolls Kill founders and husband-and-wife team Shaudi Lynn and Bobby Farahi saw a nice-looking space on Fairfax Avenue and went for it. The two on Saturday celebrate the grand opening of the company’s second store outside of their hometown of San Francisco, where they opened their first store in the Haight District a year ago.

The Los Angeles location, at 415 North Fairfax Avenue, is designed with an industrial nightclub in mind. To that end, the company imported a sound system from Italian custom audio equipment manufacturer Pequod Acoustics and played up the store’s gritty brick walls.

“Unlike the many retail stores that pop up all over L.A. in locations that over and over serve as some sort of clothing venue, our location on Fairfax had never been a storefront before,” said Shaudi Lynn in reference to the space’s past life as a mattress seller.

The company started in 2011, has gained a steady following for its edgy, rebellious attitude, often being described in the same breath as a Hot Topic or Nasty Gal — but brasher with plenty of pieces suited for a night out to a rave or music festival. The business initially started out as a direct-to-consumer, online brand before getting into physical retail, according to a 2018 Women’s Wear Daily report.

“The San Francisco store is killing it,” Shaudi Lynn said. “It’s this tiny, hole-in-the-wall place that we never envisioned would do what it’s doing today. It was a true D.I.Y. project for us and everyone involved. We had our artists, stylists, models and just about anyone involved in Dolls Kill get in there and draw on the walls and the dressing rooms. We built out that place with our own raw hands.”

The couple confirmed more stores are in Dolls Kill’s future, but declined to provide specifics.

I tend to focus my attention outwards and am drawn to the external world of action. I learn a lot about the world through experience. Focusing on what I have seen, heard, or touched, gives me the ability to develop a practical and realistic outlook on the world. Making decisions based on impersonal criteria like principles and logic is very important to me.I accept responsibility for my actions. When I succeed, I accept the satisfaction of the achievement, and if I do fail at something, I learn from it and do better next time. I feel confident in my abilities and am accepting of myself. I have good time management skills. I am able to fit the most important things in life into my schedule. I have a strong sense of goal commitment.

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