Canadian based brand “Dsquared2” created by two twin brothers, Dean and Dan Caten who spent many years at Parsons School of Design in New York City, just launched its new underwear ad campaign for 2014.
Compared to last year’s ad campaign with Matt WoodHouse, this year the ad campaign features three american models. The campaign features Travis Hanson, Rich Stinger and Sean Sullivan. The pictures were shot by a photographer Steven Klein who also shot the pictures of Woodhouse and the entire collection for the 2013 ad campaign.
The focal point of this year’s ad campaign was about branding, a very different angle from last year. The promotional images of this campaign do not just promote the underwear line of the brand, but also the accessories from the brand itself.
Check out the exclusive first looks of this sexy line below.
