How many looks does it take to complete Duckie Brown’s spring collection?
Daniel Silver and partner Steven Cox are saying, just one.
Is it trying times for the self-funded brand? Or simply fashion’s most innovative and exclusive spring collection?
Women’s Wear Daily (WWD) accompanied Duckie Brown’s duo to the shoot featuring this seemingly updated blazer-khaki ensemble. Silver said of the look, “Very Brooks Brothers, but not Brooks Brothers.”
The navy blazer is streamlined with no traces of the typical shoulder pad or fusing. In a similar construction, the white polo is a tight fit, similar to a running top in a breathable fabric. The trousers are a most interesting aesthetic as they have a high waistline with a dramatic drop. Again, the cotton pant is meant for comfort, ease and movement as it features a stretch construction like the blazer and top.
Calling it the Essential Duckie, the designers tell WWD that the look is a “continuation of last season,” where Silver and Cox showed a total of six looks in their Fall/Winter 2016 collection.
Updating the puffed shoulder look for a more skintight fit, Silver and Cox seem to streamline every aspect of this new collection. One look. One image. One poster ready to send to Duckie Brown’s clients, editors and retailers. But why?
Instagram. Silver explains, “We see people flicking through Instagram on the subway and thought, ‘Why can’t we do just one image?’”
The designers admit to the hard times of fashion, divulging everyone struggles. While this is a smarter move business wise, it’s also one that Silver and Cox feel is the next move for fashion. In a world that’s always dreaming of the next look, the next trend or the next show – its is, perhaps, Duckie Brown that has found the next collection.
WWD reports that a 45-, 30- and 15-second video of the shoot will air on Instagram next month at the beginning of New York Fashion Week: Men.