eBay Partners up with ‘Project Runway’ for Off the Runway Merchandise

Project Runway fans are now going to be able to purchase outfits created and designed on the show, since the series made a runway deal with eBay to sell their contestant’s pieces the day after a new episode airs.

For the show’s fifteenth season, shoppers and Project Runway enthusiasts can search through eBay’s Charity Shop category, which would be dubbed as Project Runway Originals, to bid and purchase the outfits featured on the show. The purchases will all be donated to the New York-based charity Robin Hood Foundation.

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For the e-commerce site, eBay’s new partnership is changing the site’s reputation away from a known used goods retail site and toward a more legitimate online fashion platform. The contestant’s outfits are sold to eBay auctioneers the Friday after the show airs on Thursday on Lifetime network, then the auctioneers will auction off the clothing for one week to ensure a sale.

The newest Project Runway episodes feature dresses, short or cropped pants and blouses combinations. Currently, some of the individual pieces are selling between 60-180 dollars, but full outfits have ranged from over 200 dollars from auctioning bids.

A few months ago while Project Runway was wrapping up its fourteenth season, the show’s producers asked eBay charity marketing manager, Ali Joseph, to use their merchandise to create a profitable donation for charities. Joseph commented that their e-commerce company is becoming a valuable fashion destination these last few years and that eBay is getting on the bandwagon to provide see-now-buy-now fashion merchandise.

eBay launched their Designer Collective initiative to bring in luxury items from popular brands like Tommy Hilfiger, Nautica, and Calvin Klein to compete with other online fashion retail sites. Kari Ramirez, eBay’s North America and global impact communication manager, commented that the Project Runway deal was made simple due to more of their customers looking for exclusive clothing and fashion items.

Ramirez also stated that fashion is one of eBay’s top categories for over 164 million buyers and that their customers are looking for a one of a kind items they can’t get anywhere else.

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