Ellen DeGeneres, an American comedian, television host, actress, writer, producer, and LGBT activist, wants to dress your baby.

The fashion line ED Ellen DeGeneres launched a baby collection, the company revealed on Wednesday.

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According to a 2018 Women’s Wear Daily report, the lifestyle collection, available now exclusively at Buy Buy Baby stores, includes furniture, bedding, bibs, bath, blankets, apparel, swaddles, footwear, diaper bags, mattresses and strollers. Her signature positivity-focused branding extends to the baby collection, with items featuring sayings like “Love,” “Kind,” “Joy,” “Made with Love,” and “I Can and I Will.”

“Babies love to be swaddled and should always be surrounded by love and kindness,” DeGeneres said in a release. “I created my baby collection with that thought in mind. Each piece has a message of love and the line is filled with whimsical and fun pieces. I don’t have a baby but I love to be swaddled and you will too.”

The line is rooted in DeGeneres’ love of animals; several items are done with animal patterns, including her signature “ED doodle dog.” The baby collection is done in partnership with a variety of brands: Crown Crafts for infant bedding, blankets, bibs and bath; Naturepedic for organic crib mattresses and pads; Peg Perego for umbrella strollers; WeePlay for playwear apparel; Aden by Aden + Anais for muslin swaddles, blankets and bibs; and Bivona & Company for nursery furniture, according to a 2018 Women’s Wear Daily report.

 

According to the brand’s website, ED is Ellen DeGeneres’ American lifestyle brand inspired by her iconic style, values and personality. ED was launched in 2015 as a joint partnership with Ellen DeGeneres and Christopher Burch, CEO of Burch Creative Capital. With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high-quality collection of women’s apparel, footwear, accessories, pet products as well as home furnishings and decor. ED is real, accessible and every product feels like a personal connection between Ellen and the consumers around the world.

“ED is an extension of my lifestyle and is inspired by who I am as a person. ED is things that I see as a necessity, and things that are playful, too. ED is a design that I want to share with everyone,” said Ellen DeGeneres.

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