Kate Upton is the perfect fit for the Fall 2014 Express denim line.
At the New York Event titled “A Date with Denim and Kate Upton,” the clothing line was officially launched July 7th.
Upton has been vocal about her love for denim, specifically the clothing line’s jeans. In a statement released by Express, Upton explained how she has grown up in Express jeans. Upton’s campaign emphasizes comfort with style, while also making sure that what you’re wearing makes you feel good.
At the event, Upton was quoted saying, “When I’m not dressing for the red carpet, I love to dress up in a pair of great fitting jeans and boots. It’s my go-to look.”
The jeans have been available for purchase online and in-stores since July 7th, and run from $49.99-$199.99. The site is currently offering these jeans Buy 1, Get 1 $29.90.
The Express front page encourages its shoppers to “share your #expressjeans style” by posting pictures of themselves in their express jeans, which will make them “part of [their] social party!”
The new denim line has jeans available for every woman. Styles range from high-rise, skinny, boot cut and mid-rise jeans. They also come in different shades and washes.
