Ayni is a brand you will be hearing about quite a bit the future. By combining methods and techniques that are safe for the environment with can’t miss designs, you will never find another brand quite like Ayni.
Ayni’s name, which is derived from a Peruvian turn of phrase meaning “today for you, tomorrow for me,” gives a look into the design process for the design duo, composed of Danish Laerke, and Adriana from Peru. Through Ayni, the duo make good on their name by making the brand focused on honoring ancient traditions, utilizing local materials and altering the production model to promote environmental sustainability. One of Ayni’s main goals is to combine ethics and aesthetics in a way that benefits the environment, but still remaining fashionable by using high quality elements such as luxurious baby alpaca fur and Pima cotton.
Outside of designing collections which it began in 2009, Ayni has also created the certification program “Ayni Certify,” which is the first and leading certifying center enabled by the Peruvian Ministry of Employment to certify individuals in labor competencies within the field of hand knitting since 2012. Through this, the objective is to give recognition and value to individual labor competencies and contribute to empowerment and self-esteem, improving labor standards and also making sure that their products reach the expected quality.
Ayni will be presenting at the upcoming New York Fashion Week Spring/Summer 19 season during a CAAFD (The Council of Aspiring Fashion Designers) sponsored showcase on September 10th at Pier 59. Please be sure to check back for more coverage of this show including images and highlights!