Fendi Menswear Show Wows with Contrasting Themes

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Men’s Fashion Week is in full swing, and this week continues to wow audiences in the Italian city of Milan. Among the latest showcase is that of Fendi, the well-known Italian fashion house. Known for their boldness and use of kitsch details, this season’s show was no exception. The brand reportedly had some fun with wordplay, anagramming their name; which is recognizable due to its looming presence in their logo.

The show opened to a variety of black and red looks, incorporating some throwbacks from the early 2000s such as bucket hats and tiny glasses. Fendi’s creative director, Silvia Venturini Fendi, stated “Fendi is always about duality. Past and future, modernity and tradition.”

The brand teamed up with artist Nico Vascellari in order to create a collection based upon the concept of contrast. As coined by HighSnobiety, the collaboration “connected the house’s heritage with the current zeitgeist by embracing the differences between traditional luxe fashion and contemporary trends.”

The collection saw the use of numerous graphic prints, many of course consisting of the “F” for Fendi. While many of the first looks were black and red, red seemed to remain a rather consistent color; later being paired with brown. Aside from bucket hats, models could also be seen sporting bomber jackets as well as anoraks; the latter of which was interestingly made from paper and was thus foldable.

Then came the much-noted anagrams of Fendi. For example, the word “FIEND.” The brand even took inspiration from their origins, incorporating an anagram for their native city of Rome. Red gave way to hearts, one of which was sported on a T-shirt. Attached was the word “ROMA” which was then anagrammed as “AMOR.”

Fendi notes: “Rome is a city of contrasts, with sinners and saints that have co-existed to make the history of the city. As a Roman brand that is nearly 100 years old, these juxtapositions are a part of Fendi’s DNA.”

Fendi also pointed to Vascellari, who is the partner of her daughter Delfina Deletrrez, as inspiration. “Nico has a personality that fascinates me, and fascinates Delfina of course,” said the designer, “Because he has this dark side yet is also so calm, sweet, and tender.”

Fendi ultimately describes her admiration for Vascellari’s work: “So I was thinking about him both as a man and in his work; he transforms himself on stage.”

Proud Latina Feminist. My likes include strong coffee, watching the previews that come on before the movie, and things that come in pretty packages. I've been a bibliophile and fashion lover since well before I could read or tie my own shoes.

    • Corrada Spatola

      This is the first time I’ve seen a designer brand bring back bucket hats! Very Cool! Red is a very relevant color and I liked the way it was used in this collection.

    • Kimi Mier

      I love this collection and the symbolism behind it. “Rome is a city of contrasts, with sinners and saints” so true! I can say this is probably the first time I’ve ever seen bucket hats on a major runway.

    • Leonardo Andrés López Carreño

      Great variety of articles! I think there’s a clear sense of vision and motivation behind it.

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