Fred Segal is Expanding Internationally

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Fred Segal, the Los Angeles founded clothing and accessories retail store is currently looking abroad.

According to a 2018 Women’s Wear Daily report, The specialty retailer, owned by Evolution Media Capital, is set to open five stores to be located in Taipei, Kuala Lumpur, Zurich and Bern in the fall with the help of operating partners. The Switzerland stores represent the brand’s first entry into the European market.

This is not the first time the brand’s flirted with international. Former chief executive officer Paul Blum told Women’s Wear Daily in 2014 the company had plans to open 10 lifestyle center formats domestically and overseas across a five- to seven-year period. The business then recalibrated, shuttering the Fred Segal Santa Monica location and a store in Japan, in addition to the sell-off of the building housing the original Melrose Avenue location. It would appear new management led by CEO Allison Samek, who joined in 2016, is picking back up on the growth plans, according to a 2018 Women’s Wear Daily report.

“We’ve been working on it [international] for a few years, identifying the right partners and then working with those partners to develop the concepts,” said president John Frierson in response to why the timing was right to open so many new doors, according to a 2018 Women’s Wear Daily report.“We’re excited that we’re able to announce all this happening this season and then we’ll announce more for next season.”

According to a 2018 Women’s Wear Daily report, the store openings, timed throughout September, reflect three retail formats executives will roll out as the brand scales over the next five years with the goal of opening some 20 doors.

“We really looked to the local operating partner to give us feedback on what works in their marketplace and then bought specifically for that demographic,” Samek said of the process selecting what brands to merchandise each store with, according to a 2018 Women’s Wear Daily report.

I tend to focus my attention outwards and am drawn to the external world of action. I learn a lot about the world through experience. Focusing on what I have seen, heard, or touched, gives me the ability to develop a practical and realistic outlook on the world. Making decisions based on impersonal criteria like principles and logic is very important to me.I accept responsibility for my actions. When I succeed, I accept the satisfaction of the achievement, and if I do fail at something, I learn from it and do better next time. I feel confident in my abilities and am accepting of myself. I have good time management skills. I am able to fit the most important things in life into my schedule. I have a strong sense of goal commitment.

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