Georgie May Jagger, daughter of rockstar Mick Jagger, was at the Empire State building once again, to show her support for Delete Breast Cancer, one of the largest bone marrow donor center’s in the entire world. Jagger was seen at the lighting ceremony, illuminating the Empire State building in red and white lights, emphasizing the health issue.
The event was in collaboration with Coty Inc., a beauty brand that owns Rimmel London, which Jagger is an ambassador of. Additionally, the campaign was also supported by Get Swabbed, a campaign encouraging blood cancer testing.
At the event, where the model wore a gold and black striped bodycon dress, Georgia had the task of flipping the switch on, setting the entire campaign in motion. She had the same honor last year, and said, “When the Empire State Building is glowing red and white, I hope it will remind all who see it that we each have the power to save lives. I want to inform people how simple it is to register as bone marrow donor with Delete Blood Cancer and possibly save the life of a patient in need.”