Giorgio Armani’s new line, New Normal, holds classic, timeless pieces in its full fledged line. The first official campaign for this new Fall line has begun to launch around the globe.
“It will show how I think today’s women should dress,” Giorgio Armani said, “The idea is to start from classic designs to create a new classic. It’s a collection meant to last, which will be renewed as we go but will remain rooted in the classic style.”
The classic range of womenswear has, of course, the signature Giorgio Armani style. It first debuted in the label’s store this past month.
The ad campaign for, New Normal, will appear in the July issue of international publications. The images, set in black and white, were shot in London by Norwegian photographer, Sølve Sundsbø. They feature model Kati Nescher wearing various suits and coats from the collection. This goes to show that New Normal holds true to Giorgio Armani’s classic trend of mixing masculine and feminine pieces together, creating an elegant, yet commanding ensemble.
Courtesy of Giorgio Armani
