The streets of New York serve as a backdrop for Givenchy’s Fall 2016 collection, bringing a touch of reality to the brand’s fantastical clothing. The fall line, inspired by ancient Egypt, is filled with geometric patterns and animal prints becomes at once psychedelic and modern when paired with the city streets. Designer Riccardo Tisci wanted his collection to be approachable, and with

Designer Riccardo Tisci wanted his collection to be approachable, and with stylist Carine Roitfeld, they picked his bestselling pieces to be featured in the ad campaign. Tisci uses a heightened sense of reality to promote his clothes, aware that women mix their streetwear with designer accessories. Parts of the ad feature

Parts of the ad feature the more fantastical elements of Tisci’s work, the pieces with bright and bold animal and Egyptian prints, with everyday staples such as jeans. Other photos from the ad campaign feature a group of powerful looking women dressed in black pantsuits with piping details. Tisci’s goal with the image was to highlight how women are becoming more powerful in the modern world. The images, therefore, reflect reality, bringing in bits of dreamlike high fashion. Together the two perfectly showcase Tisci’s goal of blending dreams and reality. Tisci, who is known for having provocative ad campaigns in the past, always carries a message. The message for this campaign, he stated, “is about my community and how to make a dream become a reality.” The campaign will be featured in the September issues of American and Japanese Vogue.

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