Social media has proven to be effective and practical when getting the latest scoop. This rings especially true for fashion week. Catwalk brands incorporate media methods into their shows for that up-to-minute feel. Now, even nonsocial networks want to be a part of the trend, such as Alphabet Inc.

Alphabet Inc., the parent company of Google, are experimenting with search carousels constructed and structured by catwalk brands, solely for fashion week. With this, designers are customizing their approach and vision to the public. Kate Lanphear, former Maxim editor and street style pioneer, teamed up with Google and said that it had signed more than 50 brands so far, including Marc Jacobs, Tom Ford, Christopher Kane, Prada, Burberry, and Hermès.

With this, designers are letting the public in on the party vividly, such as messages from the designer about their collections, behind-the-scenes videos, as well as, makeup artists assembling for it all. People want and are looking for exclusiveness, the heart and sweat of fashion week, as if physically being there, and not to hear or read from third person voices.

Reassuringly, Google has said that brand results would only appear during fashion weeks and would not have an influence on the links requested in their standard computer programming. With this experimental search strategy, Google will up build craving viewers for the taste of the latest scoop, especially fashion junkies. Although, this means that Google and other social media companies, such as Instagram and Twitter, are in competition for pursuing the insight of the fashion industry.

Leave a Comment